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Beauty Industry, Beauty Launches

‘It’s a 10 Haircare’ Enters Travel Retail

'It's a 10 Haircare' and 'Be a 10 Cosmetics' partner with International Brand Builders to expand into the travel retail sector.

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By: Marie Redding

Senior Editor, Rodman Media


“It’s a 10 Haircare” and “Be a 10 Cosmetics” are partnering with International Brand Builders (IBB) to expand into the travel retail sector. 

IBB says it will help the brands enter the travel retail sector, with a focus on expanding awareness and promoting product trials in airports and other travel doors.

The partnership will launch in the Americas. Travel kits will be sold in airports, on cruise lines, and more—making it one of the largest retail channels for both brands.

Carolyn Aronson, founder and CEO of It’s a 10 Haircare and Be a 10 Cosmetics says she’s thrilled to reach travelers with her products. “We believe everyone deserves to feel beautiful and confident, no matter where they are in the world. This retail opportunity allows us to bring that message to even more people and help them look and feel their best during their travels and beyond.”

It’s a 10 Haircare and Be a 10 Cosmetics will debut at the Summit Americas show in April. Retailers are invited to visit IBB’s Miami headquarters to see the full product lines.

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